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Future-proofing is the sixth state of rebrand - Charity Today

As featured in Charity Today by Max du Bois  Re-branding may appear to be a panacea that will solve most issues, however without careful thought as to what a charity really intends achieving via a re-brand, the results may disappoint. We have...

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The fourth state of rebrand - consolidation - Charity Today

As featured in Charity Today, by Max du Bois. Pinpointing the strategic drive of a rebrand is essential if you are going to get the most out of the time and money invested. Yet often rebrands have a long wish list of tactical things they must...

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