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Brands that challenge attitudes, change minds and inspire action

The first rebrand state – shifting towards new opportunities - Charity Today

As featured in Charity Today, by Max du Bois. LAST month we talked about the 6 states of rebranding and the importance of identifying the state a charity is in prior to deciding how a rebrand should take shape. As we outlined, this is...

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If your university brand disappeared overnight, would anyone miss it? - TES

As featured in Times Higher Education, by Max du Bois. Research suggests that most brands are instantly forgettable – but what can universities do to stay memorable? Universities have come a long way towards recognising the value of a brand....

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