Hope and Homes for Children
They work to ensure every child has the chance to grow up in the love of a family so we put children at the heart of their brand.
What was keeping them
awake at night?
They are leading experts in closing institutions and reforming childcare systems, often speaking to governments and policy makers across the globe, but they needed a brand that reflected the humanity, warmth and sincerity of their work.
How we helped
We developed their iconic heart logo, drawing inspiration from children's colouring books. The design captures both the guidance of an adult and the energy of a child's uninhibited scribble. The flexible visual identity reflects the spontaneous design of a scrapbook by using bold shapes and illustrations. Most importantly, the vibrancy of their new brand conveys the positivity and energy that exudes from this remarkable charity.