Brands

International Planned Parenthood Federation

We helped IPPF build a brand strong enough to advocate in the many places around the world where sexual and reproductive rights are under constant pressure.

Impact

The new visual identity and message toolkit has been enthusiastically adopted by all of the member associations.

What was keeping them 
awake at night?

IPPF promotes sexual and reproductive health. They work at the international and national level to raise funds, lobby governments and support a grassroots network of health clinics in over 180 countries. Maintaining a powerful and consistent brand is essential but a challenging task across such a diverse global organisation.

How we helped

Our relationship with IPPF has spanned a decade of building an engaging brand and creating compelling communications. From developing a strategic messages toolkit, to a unifying visual brand, to developing campaigns and tactical communications, we have worked closely with the IPPF team to use their brand to achieve their strategic goals.