Taking an outdated, print-based brand
and propelling it
20% increase in monthly unique visitors
23% increase in email sign-ups
35% increase in CTR
30% increase in social media followers
12% increase job
What was keeping them
awake at night?
Prospects is the only not-for-profit careers advisor working in a market dominated by commercial organisations. Its old, print-based 'ring around the job ad' brand was sending out the wrong message, and struggled to translate into a digitally enabled, mobile world.
How we helped
We helped Prospects define their competitive strengths. Prospects are experts in graduate careers, with unrivalled understanding of individual career journeys, guiding you beyond the first job into the future.
The new brand is about defining and achieving your aspirations. It's about the idea of having your name in lights.