Brands
Sense
Sense is the largest charity that supports and campaigns for children and adults who are deafblind.
Impressed by your style and expertise in this area.
—
Cinzia Marrocco, Head of Communications, Sense
What was keeping them
awake at night?
Increasing competition and lack of differentiation, from charities like RNIB and RNID, meant that Sense struggled to attract supporters or get to the people who need their information and services.
How we helped
Inspired by frontline staff, carers and deafblind people's stories of how Sense was a practical beacon of hope, we identified a new set of brand messages and cases for support. The iconic hand motif was developed as the core to a distinctive and engaging visual system, used across all communications.
