Social Enterprise UK
We helped the national torch-bearer for making the world better through business project their leading role.
The execution of the new logo is innovative. Its use over different imagery succeeds in conveying the richness and variety of social enterprise in this country.
What was keeping them
awake at night?
With a bigger vision for society, more members on the books and increasing interest from the private sector, the Social Enterprise Coalition was in danger of losing its voice as the leader of the social enterprise movement. Their brand was unengaging, it looked and felt dated. The organisation needed to rethink their brand to stay ahead.
How we helped
We realised that at the heart of the concept of social enterprise is the concept of ‘society profits’. Our strategy, informed by research, threads through the new brand, from strategy to identity. The stencil identity showcases the entrepreneurs and the champions behind ‘society profits’. Their success stories add conviction to the brand and convey both the spirit and energy of social enterprise.