Breakthrough Breast Cancer
Breakthrough had to get people talking about breast cancer again
Breast cancer is thought of as a ‘popular’ and well-funded cause, but in reality, support is declining. Despite improving survival rates, 1,000 women die of breast cancer every month.
Breakthrough Breast Cancer needed to reinvigorate support for the cause and raise its profile to support an ambitious growth strategy - doubling its income and reaching 1m supporters in 5 years.