Helping the charity ‘speak up’ for our nation’s wild plants.

What was keeping them
awake at night?

Over the last 10 years Plantlife's membership has levelled off at around 10,000 and its position was being eroded by other nature conservation charities widening their remit to include plants and habitat.


How we helped

The new brand helped redefine why people should support Plantlife. The main challenge was identifying and articulating how to connect the general public with wild plants and the vital role they play in supporting wildlife, cleaning our air and water and helping in the fight against climate change.

A much stronger position in terms of public profile and increased levels of support.

Mark Reay Head of Development and Communications