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Is your brand working for you?

As featured in Charity Comms by Ben Ryder-Smith  Some things in life are difficult, or even impossible, to quantify, pin down or measure. That doesn’t mean these things aren’t important. Take brand for example, our specialist subject. Do you truly know how effective yours is? Tough one to answer isn’t it? That’s why we thought the ability to compare your brand…

By Ben Ryder Smith

Future-proofing is the sixth state of rebrand - Charity Today

As featured in Charity Today by Max du Bois  Re-branding may appear to be a panacea that will solve…

By Max du Bois

The fourth state of rebrand - consolidation - Charity Today

As featured in Charity Today, by Max du Bois. Pinpointing the strategic drive of a rebrand is essential if you…

By Max du Bois

How can we redress the balance in membership organisation branding? -…

As featured in Transform Magazine, by Max du Bois. "By handing over their heart and their passion, trade bodies…

By Max du Bois

Differentiating differently - University business

As featured in University Business, by Avi Wilson-Dyer-Gough. The university experience should draw on the feel of the atmosphere on…

By Avarina Wilson-Dyer-Gough

The third state of rebrand – Breaking out - Charity Today

As featured in Charity Today, by Max du Bois. For those of you who are just joining this conversation, a…

By Max du Bois

Maximising the Optivo merger - Housing Association Magazine

As featured in Housing Association Magazine, by Max du Bois. The housing sector is currently experiencing an era of total…

By Claire Hall

The second rebrand state - deepening and asserting - Charity Today

As featured in Charity Today, by Max du Bois. HAVING addressed the first state of rebranding, which is…

By Max du Bois

If your university brand disappeared overnight, would anyone miss it? - THE

As featured in Times Higher Education, by Max du Bois. Research suggests that most brands are instantly forgettable – but…

By Max du Bois

Housing associations need to reclaim the ground on social purpose -…

As featured in 24housing, by Max du Bois. The housing association sector has been undergoing seismic changes of late, obscuring…

By Max du Bois

If charities can’t inspire loyalty, ‘caring capitalism’…

As featured in The Guardian, by Max du Bois. Companies focus on passion and ethics while the voluntary sector strives…

By Max du Bois

Purpose-led by design - The Independent Publishing Magazine

As featured in The Independent Publishing Magazine, by Max du Bois. Publishers’ brands are under attack from all sides.…

By Max du Bois

Too many charity rebrands fall short - Third Sector

As featured in Third Sector, by Max du Bois. If you have a subscription, you can see the original article…

By Max du Bois

Letting go of the reins: the challenges of the NHS brand

In a recent article, we discussed the challenges facing NHS Trusts as they grapple with a new government and challenging…

By Marcus Watson

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