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Doctorates and the medics

As featured by University Business, written by Max du Bois In 2003, when the Universities of York and Hull launched their joint medical school, their aim was to create a partnership that would truly make a difference to the future of healthcare to both their region as well as on a national level. Getting the best out of this joint venture rested on highlighting what makes Hull York…

By Max du Bois

Re-Kindling the Journal’s Publisher Brand - Bo Sacks

As featured by Bo Sacks, written by Max du Bois  Publishers around the globe are re-inventing themselves. Like most…

By Max du Bois

Future-proofing is the sixth state of rebrand - Charity Today

As featured in Charity Today by Max du Bois  Re-branding may appear to be a panacea that will…

By Max du Bois

The 5th state of rebrand - defence - Charity Today

As featured in Charity Today by Max du Bois  Just like brands in the corporate sector, charity brands are…

By Max du Bois

The fourth state of rebrand - consolidation - Charity Today

As featured in Charity Today by Max du Bois. Pinpointing the strategic drive of a rebrand is essential if…

By Max du Bois

How can we redress the balance in membership organisation branding? -…

As featured in Transform Magazine, by Max du Bois. "By handing over their heart and their passion, trade bodies…

By Max du Bois

Differentiating differently - University Business

As featured in University Business, by Avi Wilson-Dyer-Gough. The university experience should draw on the feel of the atmosphere on…

By Avarina Wilson-Dyer-Gough

The third state of rebrand – Breaking out - Charity Today

As featured in Charity Today by Max du Bois. For those of you who are just joining this conversation,…

By Max du Bois

Maximising the Optivo merger - Housing Association Magazine

As featured in Housing Association Magazine, by Max du Bois. The housing sector is currently experiencing an era of total…

By Claire Hall

The second rebrand state - deepening and asserting - Charity Today

As featured in Charity Today by Max du Bois. HAVING addressed the first state of rebranding, which is…

By Max du Bois

The first rebrand state – shifting towards new opportunities - Charity…

As featured in Charity Today by Max du Bois. LAST month we talked about the 6 states of rebranding…

By Max du Bois

The six states of rebranding - Charity Today

As featured in Charity Today by Max du Bois. The UK charity sector is in a continual state of…

By Max du Bois

Housing associations need to reclaim the ground on social purpose -…

As featured in 24housing, by Max du Bois. The housing association sector has been undergoing seismic changes of late, obscuring…

By Max du Bois

Meaningfully connecting - University Business

As featured in University Business, by Max du Bois. How can universities make their content stand out and not get…

By Max du Bois

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