Future-proofing is the sixth state of rebrand - Charity Today
As featured in Charity Today by Max du Bois
Re-branding may appear to be a panacea that will solve most issues, however without careful thought as to what a charity really intends achieving via a re-brand, the results may disappoint. We have gone through 5 core states of re-branding so far and have now reached the 6th state, that of future-proofing a brand.
It could be said that future-proofing…
