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Future-proofing is the sixth state of rebrand - Charity Today

As featured in Charity Today by Max du Bois  Re-branding may appear to be a panacea that will solve most issues, however without careful thought as to what a charity really intends achieving via a re-brand, the results may disappoint. We have gone through 5 core states of re-branding so far and have now reached the 6th state, that of future-proofing a brand. It could be said that future-proofing…

By Max du Bois

The 5th state of rebrand - defence - Charity Today

As featured in Charity Today by Max du Bois  Just like brands in the corporate sector, charity brands are…

By Max du Bois

The fourth state of rebrand - consolidation - Charity Today

As featured in Charity Today by Max du Bois. Pinpointing the strategic drive of a rebrand is essential if…

By Max du Bois

How can we redress the balance in membership organisation branding? -…

As featured in Transform Magazine, by Max du Bois. "By handing over their heart and their passion, trade bodies…

By Max du Bois

Differentiating differently - University Business

As featured in University Business, by Avi Wilson-Dyer-Gough. The university experience should draw on the feel of the atmosphere on…

By Avarina Wilson-Dyer-Gough

The third state of rebrand – Breaking out - Charity Today

As featured in Charity Today by Max du Bois. For those of you who are just joining this conversation,…

By Max du Bois

Maximising the Optivo merger - Housing Association Magazine

As featured in Housing Association Magazine, by Max du Bois. The housing sector is currently experiencing an era of total…

By Claire Hall

The second rebrand state - deepening and asserting - Charity Today

As featured in Charity Today by Max du Bois. HAVING addressed the first state of rebranding, which is…

By Max du Bois

The first rebrand state – shifting towards new opportunities - Charity…

As featured in Charity Today by Max du Bois. LAST month we talked about the 6 states of rebranding…

By Max du Bois

The six states of rebranding - Charity Today

As featured in Charity Today by Max du Bois. The UK charity sector is in a continual state of…

By Max du Bois

Housing associations need to reclaim the ground on social purpose -…

As featured in 24housing, by Max du Bois. The housing association sector has been undergoing seismic changes of late, obscuring…

By Max du Bois

Meaningfully connecting - University Business

As featured in University Business, by Max du Bois. How can universities make their content stand out and not get…

By Max du Bois

Playing it safe is the most dangerous thing you can do - University…

As featured in University Business, by Max du Bois. It would be reasonable to say that, on the whole, universities…

By Max du Bois

Ehealth or digital snake oil?

As featured in Digital Doughnut, by Marcus Watson According to James Madara, CEO of the American Medical Association, (AMA), the…

By Marcus Watson

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