Best Practice Guide - Branding Inside Out

By Max du Bois

Research shows brand as the most significant single factor in driving a personal connection and commitment to a charity. But justifying spending on measures that don’t instantly show tangible results can understandably be a challenge.

That’s where this CharityComms guide comes in. We’ve scoured the sector for the latest thinking and best examples of excellence from many of the leading lights in charity branding. You’ll find plenty in here on how to create and maintain an inspiring charity brand – and how to convince senior management and trustees of the value of investing in it.

Download ChartyComms Best Practice Guide: Branding Inside Out

Major contributions from Max du Bois and Serena Donne.