Charity branding for the charities really needing it - Charities Management

By Max du Bois

This week, Max appeared in Charities Management, hammering home the message that the squeezed middle charities need to invest in brand if they are to survive and thrive.

"...if your words aren't relevant and don't stand out, no one will hear what you say"

"...brand positioning enables the charity brand to claim, and own a particular territory for itself"