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Brand Effectiveness Score Card: results so far

As featured in Charity Comms by Ben Ryder-Smith & Lucy McLaren The Brand Effectiveness Score Cardlaunched this February to offer charity sector communications professionals the opportunity to evaluate and benchmark their brand’s effectiveness. Described by one charity chief executive as thought provoking, helpful and easy to use, we are extremely grateful to have gathered more than 250 Score Card responses since launch. A Score Card overview Based on…

By Ben Ryder Smith

If charities can’t inspire loyalty, ‘caring capitalism’…

As featured in The Guardian, by Max du Bois. Companies focus on passion and ethics while the voluntary sector strives…

By Max du Bois

Too many charity rebrands fall short - Third Sector

As featured in Third Sector, by Max du Bois. If you have a subscription, you can see the original article…

By Max du Bois

Is your brand working for you?

As featured in Charity Comms by Ben Ryder-Smith  Some things in life are difficult, or even impossible, to quantify,…

By Ben Ryder Smith

How will charity brands need to change to engage audiences of the future?

It’s just over two weeks (25.04.18) since the Charity Comms ‘Future of engagement’ conference at Prospero House.…

By Ben Ryder Smith

Future-proofing is the sixth state of rebrand - Charity Today

As featured in Charity Today by Max du Bois  Re-branding may appear to be a panacea that will solve…

By Max du Bois

The 5th state of rebrand - defence - Charity Today

As featured in Charity Today by Max du Bois  Just like brands in the corporate sector, charity brands are…

By Max du Bois

The fourth state of rebrand - consolidation - Charity Today

As featured in Charity Today, by Max du Bois. Pinpointing the strategic drive of a rebrand is essential if you…

By Max du Bois

The third state of rebrand – Breaking out - Charity Today

As featured in Charity Today, by Max du Bois. For those of you who are just joining this conversation, a…

By Max du Bois

Maximising the Optivo merger - Housing Association Magazine

As featured in Housing Association Magazine, by Max du Bois. The housing sector is currently experiencing an era of total…

By Claire Hall

The second rebrand state - deepening and asserting - Charity Today

As featured in Charity Today, by Max du Bois. HAVING addressed the first state of rebranding, which is…

By Max du Bois

The first rebrand state – shifting towards new opportunities - Charity…

As featured in Charity Today, by Max du Bois. LAST month we talked about the 6 states of rebranding …

By Max du Bois

The six states of rebranding - Charity Today

As featured in Charity Today, by Max du Bois. The UK charity sector is in a continual state of flux…

By Max du Bois

Housing associations need to reclaim the ground on social purpose -…

As featured in 24housing, by Max du Bois. The housing association sector has been undergoing seismic changes of late, obscuring…

By Max du Bois

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