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If your university brand disappeared overnight, would anyone miss it? - THE

As featured in Times Higher Education, by Max du Bois. Research suggests that most brands are instantly forgettable – but what can universities do to stay memorable? Universities have come a long way towards recognising the value of a brand. However, while some do an excellent job explaining what they are good at, there are still so many that fall at the first hurdle when highlighting what they are good…

By Max du Bois

UK Universities get International student recruitment all wrong

‘’International education is one of the UK’s few globally competitive sectors. Income from it makes it…

By Lucy McLaren

Clearing: no longer the last choice saloon

As featured in University Business by Max du Bois and Alice Yessouroun  Clearing is on the rise. It&rsquo…

By Max du Bois

Could the commoditisation of higher education lead it inexorably towards…

As featured in University Buisness by Ben Ryder-Smith How is the transactional shift of universities affecting their brands? Universities and…

By Ben Ryder Smith

Doctorates and the medics

As featured by University Business, written by Max du Bois In 2003, when the Universities of York and Hull launched their…

By Max du Bois

Re-Kindling the Journal’s Publisher Brand - Bo Sacks

As featured by Bo Sacks, written by Max du Bois  Publishers around the globe are re-inventing themselves. Like most…

By Max du Bois

How can we redress the balance in membership organisation branding? -…

As featured in Transform Magazine, by Max du Bois. "By handing over their heart and their passion, trade bodies…

By Max du Bois

Differentiating differently - University Business

As featured in University Business, by Avi Wilson-Dyer-Gough. The university experience should draw on the feel of the atmosphere on…

By Avarina Wilson-Dyer-Gough

Meaningfully connecting - University Business

As featured in University Business, by Max du Bois. How can universities make their content stand out and not get…

By Max du Bois

Playing it safe is the most dangerous thing you can do - University…

As featured in University Business, by Max du Bois. It would be reasonable to say that, on the whole, universities…

By Max du Bois

Five ways to ensure your university has a strong brand - Times Higher…

As featured in Times Higher Education by Max du Bois. It is ironic that after years of shunning branding, those…

By Max du Bois

The value of co-production in university branding

Universities are vision-led - driven by a mission to educate individuals, advance knowledge and improve societies. So when it comes…

By Avarina Wilson-Dyer-Gough

How membership organisations can build stronger brands - Transform

As featured in Transform, by Max du Bois. Customer testimonies are an old and popular way of waving a flag…

By Max du Bois

A three part series on stakeholder engagement in the university sector -…

University Business is running a three-part insight piece by our director Max, on digital and stakeholder engagement in the…

By Max du Bois

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