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Clearing: no longer the last choice saloon

As featured in University Business by Max du Bois and Alice Yessouroun  Clearing is on the rise. It’s no longer just for students who didn’t quite hit their predicted grades; the ones that might have had an off day in the exam room. The Unlucky, shall we call them? Clearing now appeals across the board to the Adjusters, the U-turners and the Last-minute …

By Max du Bois

If your university brand disappeared overnight, would anyone miss it? - THE

As featured in Times Higher Education, by Max du Bois. Research suggests that most brands are instantly forgettable – but…

By Max du Bois

Could the commoditisation of higher education lead it inexorably towards…

As featured in University Buisness by Ben Ryder-Smith How is the transactional shift of universities affecting their brands? Universities and…

By Ben Ryder Smith

Doctorates and the medics

As featured by University Business, written by Max du Bois In 2003, when the Universities of York and Hull launched their…

By Max du Bois

Re-Kindling the Journal’s Publisher Brand - Bo Sacks

As featured by Bo Sacks, written by Max du Bois  Publishers around the globe are re-inventing themselves. Like most…

By Max du Bois

How can we redress the balance in membership organisation branding? -…

As featured in Transform Magazine, by Max du Bois. "By handing over their heart and their passion, trade bodies…

By Max du Bois

Differentiating differently - University Business

As featured in University Business, by Avi Wilson-Dyer-Gough. The university experience should draw on the feel of the atmosphere on…

By Avarina Wilson-Dyer-Gough

Meaningfully connecting - University Business

As featured in University Business, by Max du Bois. How can universities make their content stand out and not get…

By Max du Bois

Playing it safe is the most dangerous thing you can do - University…

As featured in University Business, by Max du Bois. It would be reasonable to say that, on the whole, universities…

By Max du Bois

Five ways to ensure your university has a strong brand - Times Higher…

As featured in Times Higher Education by Max du Bois. It is ironic that after years of shunning branding, those…

By Max du Bois

The value of co-production in university branding

Universities are vision-led - driven by a mission to educate individuals, advance knowledge and improve societies. So when it comes…

By Avarina Wilson-Dyer-Gough

How membership organisations can build stronger brands - Transform

As featured in Transform, by Max du Bois. Customer testimonies are an old and popular way of waving a flag…

By Max du Bois

A three part series on stakeholder engagement in the university sector -…

University Business is running a three-part insight piece by our director Max, on digital and stakeholder engagement in the…

By Max du Bois

To build digital brands, universities need to relinquish control - Times…

As featured in Times Higher Education, by Max du Bois. Tomorrow’s universities are being reshaped as I write…

By Max du Bois

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