If your university brand disappeared overnight, would anyone miss it? - THE
As featured in Times Higher Education, by Max du Bois.
Research suggests that most brands are instantly forgettable – but what can universities do to stay memorable?
Universities have come a long way towards recognising the value of a brand. However, while some do an excellent job explaining what they are good at, there are still so many that fall at the first hurdle when highlighting what they are good…
