How can we redress the balance in membership organisation branding? - Transform Magazine
As featured in Transform Magazine, by Max du Bois.
"By handing over their heart and their passion, trade bodies and membership associations are also handing over their voice and their soul," says Max du Bois. How can they avoid these pitfalls?
It is not that long ago that the pharmaceutical sector was seen as one of the most respected industries. Twenty years ago, it relied far less on…
