Letting go of the reins: the challenges of the NHS brand
In a recent article, we discussed the challenges facing NHS Trusts as they grapple with a new government and challenging environments, and how a brand built co-productively can help. Here, we’re going to have a look at the NHS brand itself, and whether it’s up to scratch.
First off, when we’re chatting about the NHS brand we need to think beyond the iconic…
