What was keeping them
awake at night?

Chelsea and Westminster and West Middlesex University Hospitals have joined. In a world of league tables, with patient choice broader and the best staff more sought after than ever before, they needed a brand that rallied staff and carved out their space.

How we helped

The two Trusts had a shared vision of better health. Speaking to staff and stakeholders, we helped articulate this vision, uncovered a culture of caring that ran throughout every piece of work they undertook that drove them to 'go beyond' in advancing healthcare in west London. 

The new distinctive brand and vibrant new identity gives them a platform for the future, a powerful vehicle to champion their world leading patient care.