Brands
Emerald Publishing Group
A principled, independent publisher – championing the thinkers who's new
ideas make a difference
Bringing theory to reality with insights that matter
What was keeping them
awake at night?
Emerald's relevance and unique position was being eclipsed by globally established publishing players. It had a growing portfolio of journals, books and case studies covering many specialist areas of academia, but it wasn't promoting the benefit of the bredth of its offering for its audiences. It was also failing to make the most of its connection to Emerald Group and its sub-brands.
How we helped
To carve out its unique space in the sector, Emerald Publishing needed a brand that promoted its innovative, impact-led focus and personal approach. The visual brand focuses on the themes of connecting knowledge, innovation and creativity. Championing the thinkers and inspiring impact.