For Baby’s Sake

Breaking the cycle

What was keeping them awake at night?

For Baby’s Sake help young parents break the tragic cycle of domestic abuse to give their baby the best possible start in life. In 2020 they were given a Government grant to scale up their operation and reach out to support more young parents and babies.

As part of a business transformation program we were brought in to develop new branding to help For Baby’s Sake carve out their territory as an optimistic, empathetic, pioneering, transformational, life- changing new start in life.

How we helped

The new branding is inspired by nurture, connection and support, and the precious bond between a parent and their baby.

The colours were chosen carefully to reflect For Baby’s Sake’s personality: bold, positive and pioneering.

The photography has to tell many powerful stories. It’s grounded in real life situations and moments. Distinctive and visually compelling imagery helps For Baby’s Sake connect with the viewer and importantly set them apart.