What was keeping them awake at night 

A child’s earliest years are irreplaceable. Home-Start support families’ with young children who are going through challenging times. With national funding and local budget cuts, their brand wasn’t conveying the urgency or vital importance that early years play in every child’s development.

Home-Start needed a brand to champion the importance of their work. A brand to increase their capacity to fundraise, to attract volunteers and to influence Government.

How we helped  

Home-Start is a local community of parents supporting parents across the UK. No judgement, no state intervention, just compassionate help and expert support, Home-Start are there for parents when they need us the most because childhood can’t wait. 

Radically evolving their existing brand, the new visual identity highlights the friendship, hope and laughter so valued in their support.