Hull York Medical School

A different kind of medical school

What was keeping them awake at night?

Hull York Medical School faced a difficult struggle to compete with the more established rival medical schools with traditional, research intensive backgrounds.

How we helped

Our work uncovered their differentiating hands on, very personal and communications driven approach.

Their new positioning has set them apart from the ‘sausage factory’ approach of their ‘grander’, research led competitors, as a different kind of medical school, training medical professionals to thrive in a rapidly changing healthcare environment.

The response to the brand has been amazing and has most definitely had an impact on student recruitment

Sarah Fewster, Marketing and Communications Manager