Hull York Medical School

A different kind of medical school


20% increase in student applications

Instagram following has grown 553%

What was keeping them awake at night?

Demand for medicine is high and competition for places is fierce. As a relatively young medical school, Hull York Medical School were keen to develop a strong positioning to differentiate from their more established rivals.

How we helped

Our work uncovered a differentiating hands on, very personal and communications driven approach, underpinned by an excellent track record in research.

The new positioning has set them apart from the competition, as a different kind of medical school, inspiring future medical professionals to thrive in a rapidly changing healthcare environment.


The response to the brand has been amazing and has most definitely had an impact on student recruitment

Sarah Fewster, Marketing and Communications Manager