What was keeping them awake at night?

Imperial College is a world-renowned leader for STEM research and education.

In an increasingly competitive environment for bright minds and big bucks, the external relations teams wanted to understand how to stand out from the global elite universities, and how to focus down on what really mattered to its main audiences.

How we helped

Drawing on the goals and ambitions of leading academics and professional staff, and through intensive research with key international stakeholders, students and staff, we uncovered the unique value of Imperial’s convening power.

Imperial is the nexus of transformative collaborations.

It’s creating space where world leading science and technology comes together with industry and society to improve people’s lives