What was keeping them
awake at night?

Kidney Care UK were set up to make life better for kidney patients, but after decades of handing out grants they had ambitions for something bigger. They want to help kidney patients take control of their life, giving them the support they need to tackle everyday life with kidney failure.

How we helped

By learning what help kidney patients really needed we helped the charity prioritise new services, positioning them as the natural source for support in a sector with few avenues for help.

The move to Kidney Care UK gave new room to grow into the charity's new services whilst creating clarity over what they stood for.

The new brand is a positive, practical wrap of support. Its strong confident colours and energetic design is a banner for change for a community in need of a champion.