Brands
Lifeways
Great local ideas that help people thrive nationally
What was keeping them
awake at night?
Lifeways shape services throughout the UK that create the best, sustainable, individual achievements for people.
Yet, rapid growth meant the powerful portfolio of acquired services created confusion around different business functions, which was obscuring their value and differentiation in a highly saturated sector.
How we helped
A bold market position is helping Lifeways capture their collective ability to invest in great local ideas that help people thrive nationally.
The fragmented cluster of organisations now form a coherent ‘Group’ structure built on the strengths of its separate parts, to deliver a transformative impact on people’s lives that help individuals choose how they live life.
