Moorfields Eye Hospital

We helped Moorfields draw their specialist light out from under an NHS bushel.

The Spencer du Bois team is refreshingly free of some of the more irritating jargon and mannerisms that can come with people who work in branding.

Kate Jeffreys, Head of marketing and communications

What was keeping them
awake at night?

Despite high name awareness, Moorfields was struggling to assert its worldwide reputation for excellence both in London and across UK outreach centres. Lack of clear and relevant messages for its many different audiences was leading to confusion and weak engagement with everyone from their professional audiences to their fundraising activities.

How we helped

We carried out audience research with everyone from patients in waiting rooms to consultants. This led to a targeted key messaging strategy summed up in a single proposition: the best treatments, the best care and the best research in eye care. This brand essence matches the organisation’s ambitious vision. It helps Moorfields articulate how it stands out from the rest.