The new brand highlights what’s important for NUS and helps students drive change

What was keeping them
awake at night?

From political lobbying to discounts, from fighting discrimination to advice on day to day living, NUS does a lot. But a fragmented and unfocused brand undermined the strength of all their activities. People just weren’t seeing everything NUS had to offer.

How we helped

We drew out what really counts to create the brand messages and visual brand that will champion students. We captured the energy of their ‘pragmatically provocative’ style and helped define their purpose and ultimate goal of ‘shaping the future of education to build a fairer society’.

Click here to see the impact of the rebrand.


Web visits up 39%

Twitter engagement up 96%

Awareness of NUS increased to 97%

Net Promoter Score increased by 36%

640k NUS Extra cards sold, a 17% jump