Taking an outdated, print-based brand

and propelling it beyond digital.

What was keeping them 
awake at night?

Prospects is the only not-for-profit careers advisor working in a market dominated by commercial organisations. Its old, print-based 'ring around the job ad' brand was sending out the wrong message, and struggled to translate into a digitally enabled, mobile world.

How we helped

We helped Prospects define their competitive strengths. Prospects are experts in graduate careers, with unrivalled understanding of individual career journeys, guiding you beyond the first job into the future.

The new brand is about defining and achieving your aspirations. It's about the idea of having your name in lights.


20% increase in monthly unique visitors

23% increase in email sign-ups

35% increase in CTR

30% increase in social media followers

12% increase job search usage