Royal Society of Chemistry

When an organisation spans 6 global territories, 3 distinct functions and 175 years of history, you need a rebrand that embraces complexity.

What was keeping them
awake at night?

The world's oldest chemical society needed to stay relevant in a global world, and attract and retain scientists from around the world to their membership, publishing and not-for-profit activities.

How we helped

Our international research helped identify unique strengths. We created a brand inspired by their international community of scientists and the dynamic creativity of chemistry. It's a brand that will help overturn misperceptions of a 'fusty dusty' society while using the prestige of their heritage and full name to attract new audiences in the UK, Asia and the Americas. 


RSC membership increased from 48k to 53k

ChemNet membership increased from 3k to 20k

Publishing sales rocketed by 400% against market growth of just 13%

Publishing submissions topped 100k