Send a Cow

Because where there is land there is hope


Online donations have increased 24%

Social media engagement has increased 419%


Bronze Transform 2020 Award:

Best visual identity from the charity sector

The people we help often seem very far away. This new brand has made them feel so much closer.

Send a Cow supporter

What was keeping them awake at night 

What do you do when you have successfully built a brand that puts a certain black and white farm animal at the centre of your story, but your work is so much more than that? With 80% of staff based in countries across East Africa, the brand was feeling narrow and inauthentic. Combined with generic 'development sector' communications, it hid Send a Cow's true spirit, holding back their ability to attract supporters and grow.

How we helped 

In a crowded sector dominated by big brands, Send a Cow’s approach sets them apart. They believe that rural Africa's future is bright, that 'where's there's land there's hope'. Their unique approach unlocks the power of self-belief and supports communities to develop their own 'African designed' solutions.  Drawing on insight from current and potential supporters, we put the sheer joy of their approach front and centre - not just paying lip service to the idea of empowered African communities, but celebrating that reality through the diversity and energy of the new brand design.