Volunteering Matters

A dynamic, new post austerity strategy needed a bold, straight talking brand to propel the UK's leading volunteer organisation into the future.

As Volunteering Matters, we are better placed to reach new audiences of people who either want to volunteer or could benefit from our bespoke programmes

Oonagh Aitken, Chief Executive

What was keeping them
awake at night?

Many people are experiencing social isolation and huge inequalities in their communities. CSV's volunteers make a crucial difference to people and communities all over the UK.

With a dynamic new chief executive and bold strategy, research showed that the current brand, especially the name, was a liability.

How we helped

We created a brand that would help the organisation carve out its place as the UK's leader in volunteer policy, practice and innovation.

Volunteering Matters reflects the vital, positive, life changing impact that its 150,000 volunteers have on both people's lives and on the wider community.


36% increase in number of people supported

Unrestricted income has doubled

5 major lottery grants won, worth £2m