World Habitat

A home is more than bricks and mortar - it’s at the heart of human dignity

What was keeping them awake at night?

Struggling under an unmemorable mouthful of a name - the Building and Social Housing Federation (BSHF) needed a brand that would reveal the breadth and impact of their work, while increasing their ability to influence at the highest levels of global policymaking. 

They needed to reach out to those individuals, communities and organisations whose ideas and actions are helping to solve world housing crises, end homelessness, and design and redesign the world’s cities, towns, villages and settlements.

How we helped

We created a stand-alone brand to coherently promote the World Habitat Awards and enable the organisation to step into an identity that was greater than the sum of its distinct parts. The dynamic fluidity of the creative captures the international interplay of ideas, differentiating World Habitat in a sea of ‘house and roof’ themed brands. 

Our work has enabled World Habitat to shake off their old-fashioned and unengaging brand. Now they are able to present themselves as a truly global charity working practically to share the best housing solutions with the people who need them most. 

“Your input, ideas and support have enabled us to create our fantastic new identity and support our passion. We are really looking forward to our new era as World Habitat.”

Kim Salt, Communications Manager