What was keeping them awake at night?

For many people, the thought of later life can be filled with concern. Concern over deteriorating health, reduced mobility, increased isolation and financial worries. Anchor and Hanover housing associations have for over fifty years, as separate organisations, been tackling these issues.

By merging resources, expertise and experience, Anchor Hanover now have the critical mass to fundamentally change housing and care for older people. 

How we helped 

Built by drawing on the experience and ambitions of staff from across both organisations, and insights from residents and potential commercial buyers, the new brand brings together the two organisations to carve out their space as innovators for a happier, brighter future.

The new visual brand is vibrant and energetic, warm and optimistic. It’s about embracing new possibilities and opportunities, and reflects the way everyone’s life evolves over time.