The future of biosciences
The new brandis a bold representationof our diverseand vibrant community
Professor Sir David Baulcombe - President
What was keeping them
awake at night?
Biochemistry plays a vital role in solving some of the world’s largest challenges. The Biochemical Society and its subsidiary publisher Portland Press are embracing changes in the landscape where collaboration is vital and lines between academia and industry are blurring. But they had trouble describing their relationship, and their visual brands were way out of step with how they were viewed.
How we helped
In a crowded sector, the Biochemical Society's new brand carves out its place as home of the biosciences community, championing the science's value and relevance.
Defining Portland Press's role in the dissemination of knowledge and the competitively unique reinvestment of their profits into advancing the life sciences, helped them both broaden their market and strengthen the society's standing.