Brands
Bowel Cancer UK
Uncovering the central defining feature of their organisation: their focus on early diagnosis - saving lives
Our new brand will help us to reach many more people who may be affected by bowel cancer.
—
Deborah Alsina, Chief Executive
What was keeping them
awake at night?
Bowel Cancer is the UK's second biggest killer, but it shouldn't be. If diagnosed early, 9 in 10 people survive.
But people found bowels uncomfortable to openly discuss and Bowel Cancer UK's colon-based brand was doing little to instil confidence, change minds and inspire action.
How we helped
By picking out the rallying 'we can' that's embedded right in the name itself, we created a campaigning visual system that works hard and actively across all their materials. It's a positive message of hope that motivates supporters and reaches out to new ones.
