Brands

Royal Society of Chemistry

When an organisation spans 6 global territories, 3 distinct functions and 175 years of history, you need a rebrand that embraces complexity.

Impact

RSC membership increased from 48k to 53k

ChemNet membership increased from 3k to 20k

Publishing sales rocketed by 400% against market growth of just 13%

Publishing submissions topped 100k

What was keeping them
awake at night?

The world's oldest chemical society needed to stay relevant in a global world, and attract and retain scientists from around the world to their membership, publishing and not-for-profit activities.

How we helped

Our international research helped identify unique strengths. We created a brand inspired by their international community of scientists and the dynamic creativity of chemistry. It's a brand that will help overturn misperceptions of a 'fusty dusty' society while using the prestige of their heritage and full name to attract new audiences in the UK, Asia and the Americas.