What was keeping them
awake at night?

17.3 million people die of cardiovascular disease (CVD) each year, 80% in the developing world. World Heart Federation is committed to implementing programs that achieve the World Health Organisation’s goal to drive premature deaths from CVD down by at least 25% by 2025.

They needed a new campaign identity for 2016 and an overarching proposition.

How we helped

Our campaign, which needed to cover the broadest needs of a wide range of members, helped to drive awareness of simple steps everyone and anyone can take to improve their own heart health.

The campaign empowered lives across the globe, focussing people on what we can all do to fuel our hearts and power our lives.