Max du Bois joined the MBA Tuesday Club to deliver a lecture on Selling the unsellable; creating effective brands in the not for profit world.

“I’ve heard many consultants tell charities that they can learn from commercial companies. I used to say it and in many areas it’s true but where brand’s concerned, it’s not. Good not for profit brands literally deliver the world for nothing. Their level of engagement, power to motivate, range of target audiences and lack of budgets could teach commercial marketeers something”