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To build digital brands, universities need to relinquish control - Times Higher Education

As featured in Times Higher Education, by Max du Bois. Tomorrow’s universities are being reshaped as I write this. Next year’s students are already fundamentally different in attitude and mindset to those who were making their university choice just five years ago. These students don’t want the “polished” version of what a university can offer and they don’t want a…

By Max du Bois

Decisions, decisions - University Business

As featured in University Business by Avarina Wilson-Dyer-Gough and Max du Bois. With summer firmly behind us, many…

By Avarina Wilson-Dyer-Gough

What does our research mean for university brands?

Over the past four days we have been sharing insights from a recent focus group we held with a group…

By Avarina Wilson-Dyer-Gough

What’s really important when choosing a university?

For the penultimate piece of insight into our research panel of A-level students, we highlight the factors…

By Avarina Wilson-Dyer-Gough

How to make a decision on a university

Where do young people look for information about the universities they are considering? Today we highlight the most important, opinion-shaping…

By Avarina Wilson-Dyer-Gough

Tuition fees and their impact on university choices

What is the impact of the rise in tuition fees on how young people perceive the need to go to…

By Avarina Wilson-Dyer-Gough

Why go to university?

The summer holidays have long ended, a new school term has begun, and many sixth form students are…

By Avarina Wilson-Dyer-Gough

High hopes turning sour - is your brand a truth well told?

Today is A-level results day. Around the UK many students will be hugging friends and beaming with happiness or frantically…

By Avarina Wilson-Dyer-Gough

Poor brand architecture leads to confusion in universities - University…

As featured in University Business, by Max du Bois. As universities start to more fully embrace branding, many are encountering…

By Max du Bois

Creating preference. It’s not just about league tables - University…

As featured in University Business, by Max du Bois. For too long, universities have been judging themselves – and…

By Max du Bois

The impact of the new Tory government on the university sector

It is 4 weeks since the Conservatives were voted back into government. Along with their return to power and the loss…

By Avarina Wilson-Dyer-Gough

Five key learnings on the value of brand for universities

How can students and their parents identify which university will best help them achieve their dream career? What makes an…

By Avarina Wilson-Dyer-Gough

A series on the value of brand in the university sector

University is an appealing proposition for many young people in the face of high financial costs and a future job…

By Avarina Wilson-Dyer-Gough

Simply amazing

This is for anyone who has to deal with people who doubt the impact brand has for membership or third…

By Max du Bois

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