What was keeping them awake at night?

Demand for medicine is high and competition for places is fierce. As a relatively young medical school, Hull York Medical School were keen to develop a strong positioning to differentiate from their more established rivals.

How we helped

Our work uncovered a differentiating hands on, very personal and communications driven approach, underpinned by an excellent track record in research.

The new positioning has set them apart from the competition, as a different kind of medical school, inspiring future medical professionals to thrive in a rapidly changing healthcare environment.