Imperial College Business School

Branding beyond league tables


61% increase in brochure downloads

33% increase in Full-Time MBA applications

Improvement in the quality of applicants

What was keeping them
awake at night?

The brand challenge was to stand out and engage in a highly crowded, highly generic market where many of Imperial College Business School's peers and competitors enjoyed a higher awareness and salience.

How we helped

The brand was internalised through a number of workshops, internal communications and process developments.

Drawing on the brilliance of the academic staff, the savvy skills of the professional team and the practical insights of students and alumni in eight workshops, brand positioning options were conceived and developed through research across international markets.

A truly collaborative partner who had the charisma, expertise and evidence based that was essential in championing change.

Tim Ruthven, Head of Marketing