Blind Veterans UK

A national campaign with a key local focus to overturn perceptions and build the brand. Powerful stories helped to articulate the vision and values of the charity.

What was keeping them
awake at night?

New name. New brand. How to reach those new supporters?

How we helped

Our integrated, multi-media campaign focused the attention on the real heroes, the veterans themselves. In the year following the renaming, our words and designs brought the brand to life across all touch-points. From poster and radio ads in local areas where the charity already had presence, to select national media, we featured the stories of those who had served.


Increased national media interest. Attracted celebrity endorsement. Increased community engagement. Increased response rates.