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The first rebrand state – shifting towards new opportunities - Charity Today

As featured in Charity Today by Max du Bois. LAST month we talked about the 6 states of rebranding and the importance of identifying the state a charity is in prior to deciding how a rebrand should take shape. As we outlined, this is imperative to truly optimise a rebrand and help achieve buy-in from the Board. To explain this further we will illustrate each rebrand state with…

By Max du Bois

The six states of rebranding - Charity Today

As featured in Charity Today by Max du Bois. The UK charity sector is in a continual state of…

By Max du Bois

Housing associations need to reclaim the ground on social purpose -…

As featured in 24housing, by Max du Bois. The housing association sector has been undergoing seismic changes of late, obscuring…

By Max du Bois

Is playing it safe the riskiest thing a charity can do? - Third Sector

As featured in Third Sector, by Max du Bois. Your charity should stand for something if you want people to…

By Max du Bois

Expanding a charity’s brand - Charities Management

As featured in Charities Management, by Max du Bois. As charities increase their footprint they need to ensure their brand…

By Max du Bois

Jo Cox summed up everything that makes charities great

The murder of Jo Cox by a far right, fascist extremist last week has hit hard. To have an elected,…

By Marcus Watson

Co-creating the relationship experience - Digital Doughnut

It might come as a surprise to some, but social media is not actually a technology trend. As humans we…

By Max du Bois

The attitudinal shift of turning audiences into participants - Third Sector

As featured in Third Sector, by Max du Bois. The charity sector was founded by, and is driven by, people…

By Max du Bois

Co-creation is key to meaningful engagement - Digital Marketing Magazine

As featured in Digital Marketing Magazine. In 2014, when Macmillan redefined what they were in the world to do, they…

By Max du Bois

Why are charities the last bastion of analogue?

Did you know, according to the Lloyds Digital Brand Index, that the charity sector is the only sector to…

By Claire Hall

Charity fundraising: a megaphone at a dinner party - UK Fundraising

As featured in UK Fundraising, by Max du Bois. I believe that charity brands are at a crisis point.…

By Max du Bois

Charities to the rescue: filling gaps left by changing services

Our new Conservative government is not beating about the bush. In the last few months, we’ve seen George…

By Marcus Watson

What impact is digital having on the third sector?

This week, Max appeared in Charity Digital News, discussing insights from the recent roundtable held with leading lights of the…

By Claire Hall

Charity branding for the charities really needing it - Charities Management

This week, Max appeared in Charities Management, hammering home the message that the squeezed middle charities need to invest in…

By Max du Bois

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