Playing it safe is the most dangerous thing you can do - University Business
As featured in University Business, by Max du Bois.
It would be reasonable to say that, on the whole, universities are risk averse organisations. This is particularly so when it comes to a university’s brand, where the rule of thumb appears to be ‘play it safe’. This is clearly demonstrated in three big, apparently reasonable ways: maintaining the status quo, trying to retain control, and attempting…
