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High hopes turning sour - is your brand a truth well told?

Today is A-level results day. Around the UK many students will be hugging friends and beaming with happiness or frantically going through the process of Clearing. Nonetheless, after changes in legislation, this year will see record numbers of students being accepted than ever before. And with each new student paying an average of £26,310 in tuition fees over the next 3 years, students want to make sure that they get the…

By Avarina Wilson-Dyer-Gough

Rational emotions

Last week I read an excellent Times comment piece by Alice Thomson which prompted me to read “Doing Good…

By David Rivett

‘Charity duplication wastes time and effort’ - Third Sector…

As featured in Third Sector, by Max du Bois. According to the Charity Commission’s latest statistics, the…

By Max du Bois

Poor brand architecture leads to confusion in universities - University…

As featured in University Business, by Max du Bois. As universities start to more fully embrace branding, many are encountering…

By Max du Bois

Are charities the last bastion of analogue? - Digital Marketing Magazine

As featured in Digital Marketing Magazine, by Max du Bois. According to Martha Lane-Fox, Chair of GO ON UK, UK…

By Max du Bois

Creating preference. It’s not just about league tables - University…

As featured in University Business, by Max du Bois. For too long, universities have been judging themselves – and…

By Max du Bois

Third sector brands in the digitally hyper-connected world

What are the future challenges and opportunities for third sector brands in the digitally hyper-connected world? Over the last few…

By Max du Bois

The impact of the new Tory government on the university sector

It is 4 weeks since the Conservatives were voted back into government. Along with their return to power and the loss…

By Avarina Wilson-Dyer-Gough

What would the difference be to the world around us if your charity…

The Charity Commission’s latest charity register statistics show yet another increase in the total number of charities in…

By Claire Hall

Brand in the NHS: Being yourself in the National Health Service

With an outright Tory government (who saw that coming!) looking for savings, these are challenging times for the NHS. …

By Marcus Watson

Five key learnings on the value of brand for universities

How can students and their parents identify which university will best help them achieve their dream career? What makes an…

By Avarina Wilson-Dyer-Gough

A series on the value of brand in the university sector

University is an appealing proposition for many young people in the face of high financial costs and a future job…

By Avarina Wilson-Dyer-Gough

“Can anyone save the NHS?”: Spectator debate

What would you expect, 51 days out from the election? A line up of… Andy Burnham (Labour shadow health),…

By Max du Bois

Social Supermarkets: where the heart of the community lives

The news is always awash with coverage on supermarkets - from stories reporting on their financial troubles and the constant…

By Avarina Wilson-Dyer-Gough

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