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Icons, icons, everywhere, and not the space to think

In design we must get to the point clearly, efficiently and effectively. In the jostle to be noticed in the busy lives' of folk we must tell a better story, and tell it PDQ.  And if the writer's tool is an acronym, the graphic designer's is an icon.  Using iconography as a shorthand can reduce the time it takes for us to process a message. It…

By Amelia Costley

Digital brand, digital delivery

How often have I been asked for 'a logo file' or 'a piece of artwork with a little tweak?'  …

By Ben James

I thought orphanages were a good thing

Last week, we were invited to the premier of Finding Family, a film made by Oggi Tomic, former beneficiary…

By Claire Hall

A roof over your head

I went to see Selwyn Image, founder of UK branch of homeless charity Emmaus, receive his RSA medal last week.…

By David Rivett

Building a brand that delivers: the wishes

The results of the Spencer du Bois brand wish-tree are in! At our recent CharityComms brand conference, we asked brand…

By Jenni Bacon

He’s bigger than me

Last night I went to book launch/presentation by Malcolm Gladwell, most notably author of “The Tipping Point”.…

By David Rivett

Building a brand that delivers: the conference

We live in uncertain times. Somehow, just hearing that from former BBC economist Richard Addy yesterday was reassuring. Limitations like…

By Jenni Bacon

Why image is crucial for a charity to secure donations

When the BBC talk about necessity of brands, especially in the not-for-profit sector you know there's something to it.…

By Max du Bois

More than a student discount

If education suffers, society suffers Education is an issue loaded with conflict and debate. And students are bearing the brunt.…

By Max du Bois

Brand Breakfast: Building a Brand against the odds

It’s relatively easy to create, manage and build a brand with a relevant cause, a brilliantly thought out…

By Serena Donne

Is the party over? What to do when good celebs go bad

Until recently, the cost of a celeb was usually measured in the hours spent matching diary dates or taking them…

By Max du Bois

Active brands – fit for the long term?

We’ve been hearing a lot about active brands lately – the kind of brand that is &lsquo…

By Jenni Bacon

Best Practice Guide - Branding Inside Out

Research shows brand as the most significant single factor in driving a personal connection and commitment to a charity.…

By Max du Bois

Cold Comfort

The Findus horsemeat crisis is a brilliant illustration of the importance of never losing site of the true essence of…

By David Rivett

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